Everyone wants their site at the top of all search engines. However, knowing how you want your site is very important. I help customers tune this information so that the right customer with the right credentials from the right area finds your site.
If your business only deals in local business, then that is where we want the search engines to focus. Otherwise, you are local competing in a global market. Right now, there are over 640 millions active websites worldwide. Unless your SEO is done well, you may have a better chance at winning the lottery than you do having someone find your site.
There are many methods to helping this process succeed. Some of SEO involves the Web Site Design, along with Google Analytics to help improve the success rate. In addition, Social Media is taking off like crazy right now, which involved things like Facebook, Twitter, LinkedIn, YouTube, etc.