People often use Google Maps to find businesses on their computers and smart phones. Google Maps list everything from location, business description, phone numbers, website location, and even pictures of your business or logo. If that information is incorrect, customers could be lost. For example, if a restaurant's hours are posted incorrectly, and a customer drives a distance to get there only to find the restaurant is closed, they will be quite upset. It is also important to link your business website to Google Maps for added benefit to the customer and to help your search engine optimization (SEO).